Ensure your marketing efforts are strategically focused to capture the niche markets with the greatest potential for your product and service.
Create the right blend of marketing strategies to “hit” your target market!
Utilize the appropriate color, language, and design for your marketing materials to capture the attention of a specific niche market.
Place advertisements in the media most associated with specific niche markets.
Below are a brief list of TNB’s accomplishments in the area of marketing development:
Designed, developed and executed a national marketing presentation on the evolution of technology systems that would drive the business for a 4000 member organization.
Created, implemented and executed a regional marketing campaign including training and seminar workshops targeted to the woman investor. Presented the three part series in thirty-three locations across the state to over 5000 women with a 97% retention rate for attendance to the workshops. Over 70 new client relationships were established over a three month period.
Established a sales and business development culture for a community financial institution resulting in all departments of the organization embracing their responsibility that everyone is a marketer. Achieved an increase in new accounts and retention and expansion of the client base.
Identified new expansion opportunities for a law firm resulting in the addition of a new office, increased marketing initiatives and speaking engagements.
Created strategic initiatives in marketing and communications, resulting in a new corporate image, brochures, a video, and Annual Report for a regional community bank.
Implemented business process improvement methodology and culture throughout a wealth management organization improving their effectiveness and efficiencies by 20%.