Companies that have performed the best over the long haul are those which are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a springboard to come up with a unique application, product, or service. They tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and innovative capabilities to attain long-term success.
Would you like to be one of those organizations? Let TNB Consulting assist you. In fact, all companies can be more creative and innovative no matter what their expertise, product, or service. When you apply creativity and innovation to every aspect of your business, you are able to stay ahead of a changing marketplace and the competition.
What is Creativity?
Creativity is a function of knowledge, curiosity, imagination, and evaluation. The broader the knowledge base and level of curiosity, the more ideas, patterns, and combinations that can be achieved, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and displayed in new ways. Then they must be evaluated and developed into usable ideas. In other words, there is a process for the formation and development of creative ideas.
Realize that creativity and innovation are different. Creativity refers to generating new and novel ideas. Innovation refers to the application of an idea and, in many cases, is a collaborative enterprise. So in other words, innovation is applied creativity.