Project the image that marks a professional…a catalyst…a leader…a winner by establishing your personal brand. Every person, place, and thing has an image. This is the external image that is displayed and others can see and hear it. Brand, on the other hand, is the experience or interaction that someone has with a person, place, company etc.
How a person projects his or her image and brand is controllable and manageable. What you cannot control is how someone is going to react. An audit includes at a minimum the following:
Personal image and brand audits should be performed periodically as one changes over time. You want to be at your best as you continue through life’s journey.